Most people are happy enough to pay home and contents insurance to protect themselves from the unlikely event of being burgled, but most are being robbed everyday by unscrupulous SEO experts.
To safeguard your business against SEO fraud, learn the basics of Google Analytics, it will save you thousands in the long run.
I have seen first hand reports provided to my clients, indicating solid traffic growth as a result of SEO efforts. A little further analysis into the website analytics and the so called 'growth' was purely the result of an unfavourable backlink. The report submitted cunningly omitted this piece of data!
So learn some Google Analytics, it isn't too difficult, hey, we can even teach you this!